The 4th Design Licensing and Business (DLAB) Support Scheme
The Design Licensing and Business (DLAB) Support Scheme (DLAB) , which is organized by the Innovative Entrepreneur Association (IEA) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, has come to the 4th edition. The DLAB aims at helping Hong Kong young character designers and owners of other young intellectual properties (IPs) to promote their IPs and grow their businesses through a series of activities, including training, business matching, sales pitching, and exhibiting at the DLAB Hong Kong Pavilion in the “Hong Kong International Licensing Show” (HKILS).
In addition to the above activities, a new element of Virtual Showcase is added to the 4th DLAB to showcase the designs of the participating designers and IP owners in 360 degrees using advanced technology. The DLAB Virtual Showcase will be displayed in the HKILS 2022 and other licensing exhibitions held in different cities of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) to facilitate the participating designers and IP owners’ development and expansion to the potential markets in the GBA.
DLAB is the acronym of “Design Licensing and Business”. We hope designers can fully utilize our support scheme to learn more about licensing their designs and IPs and growing their business successfully. DLAB can also be read as “D”esign “Lab”, a pun with association of meaning that when Design meet Business, collaboration will be fostered and positive chemistry inspired with unlimited potentials. In this “Lab”, designers can share their bright ideas freely and let their creative synergies collide here.
In order to fully support the industry and fight the virus together, the organizer provides the waiver of exhibition rental fee to participants to reduce financial burdens.